AllBIRDS

Allbirds was once an iconic and successful shoe brand. In recent years it has struggled, which has led the company to invest in rebranding itself. Allbirds by Nature is the new brand campaign that marks a shift in the direction the company is heading. Their new shoe, the Tree Glider, will be the first product to launch under this new direction with the tagline “Effortless by Nature” that will be featured across film, social and photography.

Effortless by Nature is about the feeling of wearing the shoe - and showing people metaphorically moving effortlessly through their day in a heightened, surreal and beautiful world. Through dynamic camera movements and physical movement, we will create the illusion of defying gravity in the real world and distorting people’s perception of reality. As a result, bringing our consumer into the new world Allbirds is creating and owning. 

This campaign is the first step for the brand and will cement the direction of the brand moving forward. This production is an opportunity to help build that world and be part of re-inventing this iconic brand - bringing it back to its rightful place within culture.

TEAM
GCCO: Kris Manchester // CD: Brad Getty // ACD: Jason Getty