FIFA WORLD CUP 22

NOW IS ALL was brand campaign of the FIFA World Cup 2022 and was an invitation to the world from Qatar to see the potential in this moment.

ABOUT NOW IS ALL
Now is a defining moment of time, an inflection point which changes the course of history after it has occurred. It can be a split second where a kick changes the tides of a game, or 90 minutes that define a team's journey or years preparing for a single tournament or even a lifetime spent preparing to host The FIFA World Cup.
All is the everything that goes into a moment. All of the effort, all of the experience, all of the preparation, all of the people whom have helped you reach the moment. All of the world that is sharing in the moment and all of the people connected by a single moment.

TEAM
GCCO: Kris Manchester // GCD: Brad Getty // ACD ART: Jason Getty // ACD COPY :Adrien Heron // ACD ART: Julien Herisson // ACD COPY: Ugo Martinez