FIFA WORLD CUP 26
ART DIRECTION/CREATIVE
Working with with FIFA we helped create and establish the brand campaign for the FIFA World Cup 26 in WE ARE 26. We partnered with all 16 host cities to bring the their personality and culture into the the World Cup and launch the brand to the world. As we developed the brand for the World Cup 26, we created 16 unique brand books that are the guide to how to activate in each city before, during, and after the World Cup.