GRIDLIFE
ART DIRECTION / DESIGN / ACD
It's not a track day. It's a three-day experiential festival celebrating car culture, racing, and music. GridLife brings together 20,000 people in West Michigan and Colorado to camp out, party, and race cars.
GRIDLIFE LIVESTREAM
Not everyone can make it to Gridlife, so we brought the fun to them. With a small crew working out of a trailer, we broadcasted Gridlife to the world. My role was to create graphic packages and direct the on-screen graphics and make sure the look and feel remain consistent.
FESTIVAL DESIGN
When designing for a festival every piece of creative should hold the feeling of the event. With nearly 150+ pieces designed for the festivals from 2017-2020, I created main stage banners, direction signs, digital banners, social announcements, and credentials. Here are some highlights.
MERCH
Nothing brings a smile to my face than walking around the festival seeing people wear merch I designed. I've designed hats, t-shirts, jackets, umbrellas, lanyards, and more. Each collection is limited to the event with minimal reprints. With over 8,000 shirts sold, there is only more to come.
