PHSYCO BUNNY
FATHERS DAY

Psycho Bunny is pushing all dads to show up, stand out, and level up.

The "Dad Up" campaign is an ode to modern dadhood that upgrades dads to Psycho Bunny status. It’s all about celebrating, inspiring, and elevating the Dad Up philosophy of breaking the conventions of dadhood and redefining what it means to be a great, stylish dad while highlighting their Fathers Day Collection.

We gave dadhood a double take by upgrading typical dad codes with next-level style and personality, transforming them into something truly exceptional.

TEAM:
GCCO: Kris Manchester // CD: Edmund Lam // ACD: Jason Getty // CW: Shane Patrick