TIEMPO EXTRA
ART DIRECTION/CREATIVE
Futbolitis, a Buenos Aires art gallery that focuses on showcasing the art of the world of football, partnered with Reboot to bring an exclusive exhibition to the art basel in Miami. We were invited to be part of the exhibit as presenting partners and help them advertise the message behind the new art work created by Carlos Herrera and support the gallery with branding elements.
Our Creative direction was based around the concept of extra time and the clock. In football, time is everything—it’s precious, and it’s always counting up. And when you get a little extra, always make the most of it. We based our gallery design and executions around this idea to promote the art and the mission of Reboot to give life to used football equipment.
Exhibit gained attention attracting guest from all over Art Basel
More than 49 MILLIONS of impression
Had an exclusive article in Soccer Bible, see here
TEAM
ECD: Bruno Luglio // ACD COPY: Mari McMurrary // ACD ART: Jason Getty // Design Director: Damien Bertels
